Juicy’s Comeback

I don’t know if you’ve heard…but Juicy Couture tracksuits are back in. Yes, the ones that every celeb from Paris Hilton to Britney Spears once donned to LAX. A rather iconic piece if you ask me. They were also my bread and butter in middle school until one day, I walked past the Juicy flagship store on my way back from school only to find out that it had shut down (I even called Juicy Couture to make sure that this was legit and not a fluke). Fast forward a few years…The LA girl’s staple uniform of the early 2000s has been resurrected. My question is–how does Juicy go from a practically dead brand, picking up dust on the racks of Sears, to collab’ing with the likes of Vetements? Unprecedented, but in a way, exciting that such an classic brand is making waves again in the fashion world.  After all, they were the OG athleisure brand. Chalk it up to ingenious marketing.  #trackisback

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::Outfit::

Top: Couturial

Jacket: Juicy Couture (I bought mine at Urban Outfitters and it had the “Pretty Thing” embroidery in the back unlike the one at Nordstrom)

Jeans: Orchid Denim

Shoes: Zara

Sunnies: c/o Etnia Barcelona

xx

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